Sanrio

Sanrio is a Japanese company known for creating a variety of character-based merchandise and media. Founded in 1960 by Shintaro Tsuji, Sanrio’s hallmark is its distinctive characters, most notably Hello Kitty, who has become an iconic figure worldwide. The company’s characters are designed to evoke feelings of cuteness and playfulness, and they often feature themes of friendship and happiness. Sanrio not only produces toys and stationery but also licenses its characters for use in fashion, video games, and themed cafes. The brand has built a global following, emphasizing the emotional connection between consumers and its characters, celebrating joy and creativity in everyday life.